A New Destination for Italian Design: B&B Italia opens at Luminaire Los Angeles

We are proud to announce the official unveiling of collections by B&B Italia, Maxalto, Arclinea and Azucena to Luminaire Los Angeles, a new destination for Italian design, culture, and contemporary living in one of the world’s most vibrant creative capitals.

There are spaces that simply exist, and then there are those that invite you into a deeper dialogue.

At 8840 Beverly Boulevard, in the heart of the Los Angeles Design District, a new destination emerges as more than just as a showroom, but as an unfolding narrative of design, discovery, and emotion. With the unveiling of collections by B&B Italia, Maxalto, Arclinea, and Azucena, Luminaire Los Angeles opens its doors to something far more immersive than display. It offers a captivating design experience.

Here, design speaks, responds, and evolves.

A Space for Discovery

Stepping inside, the rhythm of the city softens. What replaces it is a carefully orchestrated sense of discovery, a progression of spaces that reveal themselves slowly, almost intuitively.

The Luminaire showroom has always been an environment where architecture and lifestyle exist in quiet conversation, where each piece is placed not just to be seen, but to be felt. Materials invite touch. Light shapes perception. Proportion guides movement.

Now with a curated selection of B&B Italia’s indoor and outdoor collections, alongside the refined elegance of Maxalto, the design heritage of Azucena, and the architecturally driven kitchen systems of Arclinea, the collections unfold as a cohesive story: the sculptural clarity of contemporary living, the measured elegance of heritage craftsmanship, and the seamless integration of culinary and living environments.

Together, they form a holistic vision, one that reflects how we live today, and how we aspire to live tomorrow.

The Sensuality of Design

At its most compelling, design engages more than the eye. It stirs sensuality, a quiet awareness of texture, form, and atmosphere.

In the generously sumptuous Tufty-Time sofa, now celebrating its twentieth anniversary, there is both familiarity and reinvention. In the Cocùn collection, softness becomes architecture. In addition, the Erica 2025 outdoors collection extends the language of interior living into open air, dissolving boundaries between inside and out.

A Legacy and a Partnership, Reimagined

For Luminaire, this moment is both continuation and transformation.

Since 1974, the company has approached design as a force that shapes not only environments, but experiences as well, transforming how we gather, connect and reflect. Luminaire’s enduring partnership with B&B Italia, alongside Maxalto, Azucena, and Arclinea, reflects a shared philosophy rooted in innovation, craftsmanship, and cultural relevance.

What emerges in Los Angeles is a collaboration renewed and a vision clarified: a fully integrated approach where furniture, kitchens, and architecture exist in seamless dialogue.

As Stefano Cazzaniga, CEO of Luminaire, notes:

“This showroom is conceived as more than a display space – it is a place for dialogue between design, architecture, and lifestyle. Reuniting with B&B Italia, Maxalto, Azucena, and Arclinea allows us to offer a fully integrated vision, where furniture, kitchens, and environments come together with clarity and purpose.”

Los Angeles: A Natural Setting

There is perhaps no more fitting backdrop than Los Angeles, a city defined by contrast and creativity, where architecture is both experimental and expressive.

Here, design is not confined. It stretches, adapts, and responds to light, landscape, and culture. The showroom finds its place within this context effortlessly, reflecting the city’s energy while offering a moment of pause with a place to engage, to explore, to experience.

Through this new showroom, we look forward to welcoming architects, designers, and clients into a space where Italian design excellence meets the creativity and energy of Los Angeles.

Celebrating an Evening of Emotion and Connection

To mark the occasion, Luminaire welcomed members of the Los Angeles design community, along with architects, designers, clients, and friends of Luminaire and B&B Italia, for an evening celebrating the official opening of the showroom, unfolding as an extension of the space itself, as an evening shaped by atmosphere and encounter. Guests moved through the showroom in a kind of shared discovery, experiencing the collections not as objects, but as environments.

It was, above all, a celebration, not just of a new location, but of the enduring relationship between design and emotion, between people and the spaces they inhabit.

An Gracious Invitation

Luminaire Los Angeles is not simply a destination. It is an invitation, one to engage in a deeper dialogue with design, to rediscover the role it plays in shaping our daily lives, and to experience the quiet power of environments that are both intentional and inspiring. Because at its best, design is not merely something we observe; it is something we feel, captivating our senses with materiality, charm, and serenity.

For a private walkthrough or information about B&B Italia, Maxalto, Arclinea or Azucena, feel free to reach out to our team and embrace design with a fresh perspective, as personalized, sublime, and transformative.