Brand & Designer

Moroso
Arco Lounge Chair

Moroso

Founded in 1952 in Udine, Italy, by Agostino and Diana Moroso, Moroso specializes in expressive contemporary furniture shaped by artisanal craft, bold creativity and visionary collaborations.
Patricia Urquiola
Dudet Chair

Patricia Urquiola

A globally celebrated designer and architect known for her poetic approach to form, material, and function.

Frequently Asked Questions

What inspired the design of the Sedona Bed?

Patricia Urquiola drew from the sculpted rock formations of Sedona, Arizona, translating the region's wind-carved canyons and stratified geology into the bed's soft, rounded upholstered forms. The design is conceived as a refuge from overstimulation, favoring calm proportion and enveloping comfort.

Is the Moroso Sedona Bed available in custom upholstery?

The Sedona Bed is a made-to-order piece, allowing specification of upholstery fabric, finish, and proportion in dialogue with the broader bedroom concept. This flexibility makes it well suited to both residential and hospitality projects with precise material requirements.

What is Patricia Urquiola's design philosophy?

Urquiola works at the intersection of craft tradition, material research, and cultural narrative. Her work consistently balances warmth with precision, drawing on references ranging from art history to natural forms, and she is among the most influential designers working in Italian furniture today.

How does the Sedona Bed perform in hospitality interiors?

Its generous scale and made-to-order customization make it a strong choice for suite-level hospitality environments where tailored upholstery and considered proportion are essential. The visual lightness of the silhouette prevents it from overwhelming even modestly scaled rooms.

How does Moroso approach upholstered furniture construction?

Moroso has built its reputation on rigorous upholstery craft rooted in the Friuli tradition of northeastern Italy, combining artisanal hand-finishing with contemporary structural engineering. The result is furniture that holds its form and character over years of use.