Gufram

Gufram is an Italian design company founded in 1966 in Turin, internationally recognized for transforming furniture into a territory of provocation, humor, and creative freedom. Emerging from the spirit of Italian Radical Design, the brand challenged conventional ideas of domestic objects through visionary pieces that blurred the boundaries between art, sculpture, and function. Icons such as Bocca, Cactus, and Pratone became enduring symbols of its irreverent and imaginative language, each one conceived to surprise, disrupt, and inspire. Rooted in experimentation and shaped by collaborations with bold designers and artists, Gufram continues to produce objects that question what furniture can be while remaining unmistakably collectible and expressive. Through this singular vision, the brand brings wit, emotion, and a sense of cultural rebellion into contemporary interiors.