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Privacy / CA Privacy Rights


July 1, 2020

  • Our Commitment to Your Privacy

At Luminaire Inc. we value our customers and are committed to protecting your privacy. We collect customer information on our website at (our Website) in an effort to improve your shopping experience and to communicate with you about our unique offering of products and design services. We have developed this Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of information we receive from users of our Website.  Our California Privacy Notice also applies to information we collect from California visitors to our showrooms.

  • Information We Collect

Luminaire classifies personal information as any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, or derived from such information.

Depending on your interactions with Luminaire, we collect and use different types of personal information from visitors, customers, prospective customers and agents. When you place an order, we need to know your name, e-mail address, billing address and credit card number, with expiration date and security code. This allows us to process and fulfill your order quickly and confidently provide better customer support. We also maintain a record of your purchases online and in our showrooms. We may acquire from a third-party potential customer names and mailing addresses for select postal mailings and online marketing campaigns. From time to time we may contract with a third party to assist us in maintaining and managing our customer database, to expedite notifications of special events and promotions and to communicate with our customers. We do not authorize any third parties to make any other use of your information.  We collect name, contact information, and video images from security cameras, in some of our showrooms.

  • How We Use Personal Information

We use personal information to:

  • present you with information through our Website and email services;
  • process orders;
  • maintain and improve our Website;
  • respond to your requests and provide customer service, including responding to any problems that may arise, such as difficulties in navigating our Website or accessing certain features;
  • personalize or display advertisements to you on third-party platforms;
  • improve our services or offerings; and
  • fulfill our legal or contractual obligations to you.

As with transactions elsewhere, when you purchase products, services, or programs via one of our Website, your credit card company will also retain certain information regarding your purchase. We will not otherwise provide any personal data to your credit card company without your permission.

We may share the information collected with joint venture participants, affiliates, agents, current or prospective business participants, businesses under common control, and third-party businesses or service providers participating in administering our programs or services, and to those providing business functions such as technical support, customer service, marketing assistance, etc. These businesses will only have access to information as necessary to perform their functions and to the extent permitted by law.

In the event of the sale or transfer of our business to a third-party buyer, including in the event of bankruptcy or liquidation, we may, as necessary, share your data with the buyer or transferee.

In the event that we have to collect on a debt owed to us by you, we may, as necessary, share your information with an attorney, collection agency or a court of law to enforce our rights and collect what is owed.

Under certain circumstances, we may be obligated or compelled to disclose your personal information: when required by law, court order or government agency, or when disclosing such information is reasonably required to protect the company, its property, the Website, or the safety of visitors or others.

  • Security

To protect your privacy and security, prevent unauthorized access, maintain data accuracy and ensure correct use of information, we employ reasonable and current Internet security methods and technologies. We use Secure Sockets Layer (“SSL”), the current industry-standard encryption protocol, for all financial transactions through this Web Site, and to protect your personal information online. While we incorporate standard industry practices internally and with our services providers, which we believe is sufficient for the information involved, we cannot guarantee its absolute security.  Any information that you provide to us via email should be treated with extra caution, as we cannot control the level of security available through email providers.

  • Cookies and IP Addresses

Like many sites, we use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information. We use cookies to ascertain which web pages are visited and how often, to keep track of your shopping cart and for other purposes like personalizing the site. Cookies are a small piece of information stored by your internet browser to your computers’ hard drive. Your browser is usually set up to initially accept cookies. If you set your browser to reject cookies, the site will not be able to recognize your cart, your account, or any personalization. We do not and cannot use cookies to gather your confidential information that may be stored on your hard drive. Most web browsers have a function that allows you to delete existing cookies on your device or you can set your browser options to that your device does not receive or accept cookies. Doing this may interfere with your ability to use our Website.

  • Details on Our Use of Cookies and How to Opt Out of Advertising Cookies
    • Essential Cookies.  Essential cookies make a website usable by enabling basic functions like page navigation and access to secure areas of the website.  The website cannot function properly without these cookies. We use Google Tag Manager on our Website to manage tags on our Website.  It is not really a cookie, but it is essential to the functioning of our Website and cannot be opted out of.  We use other cookies controlled by us to identify trusted web traffic and preserve your session across page requests.
    • Analytics Cookies. Analytics cookies help website owners to understand how visitors interact with their website by collecting and reporting information anonymously.  We use Google Analytics to do this.  You can opt-out Google Analytics by downloading and installing the browser plug-in from the following link:  We also use Bugsnag to detect crashes, and

Mouseflow to analyze how much time visitors are spending on each part of our Website.

    • Social. Facebook Connect is a single sign-on application which allows users to interact on other websites, including our Website, through their Facebook account.
    • Advertising Cookies. As explained above, marketing cookies are used to track visitors across websites, for the purpose of displaying ads that are relevant and engaging for the individual user and thereby more valuable for website publishers and third-party advertisers.
      • Retargeting and Remarketing.  We may, in conjunction with third party marketing services, gather information from your visit to our Website for purposes of reminding you about our products in the future. This means that we may display advertisements to you about our products on other websites, such a Facebook, based on usage data collected during your visit to our Website. We use Google Dynamic Retargeting for this purpose.  To opt out of seeing personalized ads via the Google platform, please visit: For more information regarding how Google uses cookies in advertising and how you can control advertising cookies, please visit: To personalize the ads you see via the Google platform, visit For more information on how Google uses data when you visit its partners’ websites or apps, visit
      • Behavioral Advertising.  When trackers are used to monitor your traffic across websites in order to discern your interests for the purpose of showing you ads from third party companies, this is behavioral advertising.  We may allow service providers such as Facebook to track you when you visit our Website for the purpose of behavioral advertising– unless you are a California resident. You can opt out here:
  • Browser Opt-Out 

You have the ability to manage your cookie settings on your devices. For example, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. If you disable cookies, however, it may interfere with the functionality of our Website and you may not be able to use all its features. Details on how you can control and delete these cookies through your browser settings can be found through your browser’s vendors specific settings or options page.

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Opera
  • Microsoft Internet Explorer
  • Safari for iOS (iPhone and iPad)
  • Chrome for Android
  • Windows Phone

You can also use cookie management and disposal tools at your own prerogative such as downloading and installing certain browser plug-ins.

  • Mobile Opt-Out to limit interest-based advertising

To limit interest-based advertising in apps on your mobile device, you can review and adjust the settings provided by your device manufacturer, such as “Limit Ad Tracking” for iOS or “Opt-out of interest-based ads” for Android.

  • Children

We do not knowingly collect personal information from children under the age of 13 through our Website. If you are younger than 13, please do not give us any personal information. We encourage all parents to talk to their children about online safety and to monitor their children’s use of the Internet. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us, and we will make our best efforts to immediately delete that information from our databases.

  • External Websites

While we have carefully chosen the vendors with whom we work, especially those involved in the transmission of data on behalf of our business, we do not control and are not responsible for the privacy practices or content of third-party websites, including those of affiliates, business partners, sponsors, advertisers, or other websites to which we may link from time to time. When visiting any third-party websites, you are responsible for reviewing the privacy policy and terms of use applicable to each website. They may be different than those that you see here.

  • How to Access Your Personal Information

If you have provided personal, billing or other voluntarily provided information, you may access, review and make changes to it by emailing us at To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located on the bottom of any related email from us. Emails related to the purchase or delivery of orders are provided automatically – customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of personal information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes).

  • Visitors Outside the U.S.

Our Website and its servers are located in the United States. The laws of the state of Florida govern all matters relating to our Website. Any information you provide in subscribing to or visiting our Website will be transferred to the United States. By visiting our Website and submitting information, you authorize this transfer, processing, and use.

  • Changes to This Privacy Policy

We may update this Privacy Policy from time to time as necessary to protect our users and to comply with a changing environment. Please review the Privacy Policy when you visit our Website to remain updated on our current policy. We have no intentions of making any changes to our Privacy Policy and practices to make them less protective of personal information collected in the past. By accessing our Website after we make any changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the information. You are advised to review this Privacy Policy periodically for any changes. Whenever we make changes to this Privacy Policy, we will update the date at the top.

  • Contact Us

If you have any questions about this Privacy Policy, please contact us via email at

  • Supplemental Privacy Policy for California Residents

This Supplemental Privacy Policy supplements the information in our Privacy Policy above and applies solely to California residents. It applies to personal information we collect on or through the Website and through other means (such as information collected offline, in person in our showrooms, and over the telephone). It does not apply to information we collect from job applicants or retain about our employees.  Please note that in California, the definition of personal information includes information that could identify a household, not just an individual.

Summary of Information We Collect

California law, including the California Consumer Privacy Act of 2018 and related regulations (the “CCPA”), requires us to disclose information regarding the categories of personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we share personal information.

    • California Notice of Collection

We or our service providers may collect the below categories of information for the following business or commercial purposes (as those terms are defined in applicable law):

  • providing certain services (e.g., account servicing and maintenance, customer service, analytics, and communication about the services);
  • our or our service provider’s operational purposes;
  • auditing consumer interactions on our Website;
  • detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
  • bug detection and error reporting;
  • customizing content that we or our service providers display on our Website;
  • improving our existing products and services;
  • other uses that advance our commercial or economic interests, such as communicating with you about relevant products and services available to you from third party partners; or
  • other uses about which we notify you.

Examples of these types of uses are identified below and discussed more generally above. We may also use the below categories of personal information for compliance with applicable laws and regulations, and we may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular user or device.

    • Summary Categories of Personal Information, Sources, and Third Parties we share it with

The table below describes the collection, use, and sharing of personal information collected by us or our service providers within the last twelve (12) months. The first column lists the categories of personal information we or our service providers have collected.  The second column lists the categories of sources of that information. The third column lists how that information is used. The fourth column lists the categories of third parties we share it with.

Category of Personal Information Collected

Categories of Sources

Examples of Uses

Categories of Third Parties We Share That Information With

Identifiers, such as your real name, postal address, mobile device identifiers, Internet Protocol (IP) address, email address, account name

You, if you choose to provide to us.
Automatically collected from you when you use the Website.

From third parties.

Responding to your requests for information.

We need your IP address to serve pages of the Site to you.

To email you promotions if you opt in to receiving commercial email from us.

To send you advertising by email and by postal mail.

To serve our ads to you when you visit other websites.

Service providers.

Third parties, such as analytics providers.

Third parties, such as Facebook and Google, to show you our ads on their websites or websites that that use their advertising technology.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name, signature, address, telephone number, bank account number, credit card number, debit card number.

Some personal information included in this category may overlap with other categories.

You, if you choose to provide it to us.

To fulfill your orders.

To confirm your identity.

Service providers, such as payment processors.
Other individuals or companies at your request, such as shippers.

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets

Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

You, by using our Website and buying our products.

To fulfill your orders and anticipate future orders.

To keep track of what we have sold to you.

Service providers.

Other individuals or companies at your request.

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.

Third parties for sales of transfers of our business or assets.

Financial data, such as credit or debit card number, verification number, and expiration date, to process payments and information about your transactions and purchases with us.

You, if you choose to provide to us.

Fulfilling your purchase orders.

Service providers, such as shipping companies and payment processors, for example, Stripe.

Third parties relating to legal requests, if required by law.

Device information and identifiers, such as IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device and advertising identifiers

You, by using our Website.

We and our service providers collect this info automatically.

Personalizing your experience on our Website to your browser.

Service providers.

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.

Third parties for sales of transfers of our business or assets.

Internet network and electronic activity device information, such as information about files you download (if you have an account)

By IP address: landing pages, browsing activity, content or ads (about our Website and affiliated websites) viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, the URL that referred you to our Website, the websites you visit after our  Website; if you share our content to social media platforms; and other web usage activity and data logged by our web servers, whether you open an email and your interaction with email content, access times, error logs, and other similar information.

See Sections 2 and 3above for more information about how we collect and use this information

Your, through your device, by using our Website.

Analytics providers.

Advertising providers that we hire to advertise our products and Website online.

Cookies and tracking technologies.

Personalizing your experience on our Website.

Marketing and advertising our products, specifically, understanding which of our marketing campaigns resulted in your visit to our Website.

We use IP address to understand the general geographic location of our customer base, and to point out to you your nearest Luminaire showroom, if any

Service providers.

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.

Third parties for sales of transfers of our business or assets.

Geolocation data, such as your postal address and your IP address. We infer your general location from your IP address.

You, if you choose to provide to us.

Your use of our Website/automatically collected from you.

Responding to your requests for information.

Mailing your products to you.

We use IP address to understand the general geographic location of our customer base, and to point out to you your nearest Luminaire showroom, if any

Service providers.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Inferences drawn from other personal information, such as profile reflecting a person’s preferences

Third parties, such as Google Analytics, who create profiles based on your Internet browsing behavior

Targeting our ads to you on other websites

We do not share this information

Social media information (which may include personal identifiers, photos, location, user generated content, demographic information).

If you link your account or access the Website through a third-party connection or log-in, we may have access to any information you provide to that social network depending on your privacy settings such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, YouTube, and Twitter).

Social media networks, in accordance with your privacy preferences on such services

You, if you choose to provide to us.

Understanding the demographics and preferences of our potential customers

To advertise our products to you on Facebook and Instagram

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Survey research

collected if you participate in a customer satisfaction survey

You, if you choose to provide to us.

Survey partners.

To administer the survey.

To understand our customers experiences with our products and services.

Service providers.

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Sensory data, such as video images if you visit our showrooms. We delete this after two weeks.

You, if you visit our showrooms.

For security of our showrooms.

Service providers.

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

    • Rights for California Consumers

If you are a California resident, you may have certain rights. Effective as of January 1, 2020, you may request that we:

  • Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
  • Provide access to and/or a copy of certain information we hold about you.
  • Delete certain information we have about you.

We will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, and physical address.
You are also permitted to designate an authorized agent to submit certain requests on your behalf. For an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

If you are a California resident and would like to exercise your three legal rights listed above ((1) right to know the categories of information, sources, purposes, and third parties we share with; (2) right to know the specific information we have about you; (3) right to delete that information), complete and submit this form. This form will be the most efficient way to exercise your rights.  You may also call us at 1-866-477-0018.

You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide our products and services to you. If you ask us to delete it, you may no longer be able to access or use our Website or purchase our products without providing the information again.

    • California Shine the Light

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their ‘personal information’ (if any, and as defined under applicable California law) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email at

    • Our California Do Not Track Notice

Do Not Track (“DNT”) is a setting in your web browser that informs websites that you do not want to be tracked. You can enable or disable DNT through the Preferences or Settings options of your web browser. Our Website responds to Do Not Track (“DNT”) signals of web browsers.