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Concept and Consciousness: Paolo Piva Presents the Revolutionary Artema Seating System

At Luminaire, design is not simply a product; it is a philosophy, an experience – both a way of living and a way of thinking.
At Luminaire, design is not simply a product; it is a philosophy, an experience – both a way of living and a way of thinking.

At Luminaire, design is not simply a product; it is a philosophy, an experience – both a way of living and a way of thinking. Always concerned with exploring the ways design can affect people’s lives, Luminaire invited architect and designer Paolo Piva to present his new, ground-breaking seating system, Artema for B&B Italia, and discuss how successful products develop from a continuous occupation with design as a lifestyle and a philosophy.

To be sure, concept was integral to the realization of Artema, but it was the classic form and comfortable, revolutionary upholstery that allowed visitors to experience design as a living, breathing part of everyday life.

Wednesday, January 1, 1992