



Decoded
Made by JOV
Decoded is a made-to-fit rug that operates at the intersection of graphic precision and tactile craft. Its alternating barcode pattern runs across an irregular silhouette, producing a quiet visual rhythm that registers without announcing itself.
JOV constructs the pile using alternating loop and cut techniques, a method that introduces contrast not just in surface appearance but in the physical texture underfoot. Merino wool contributes softness and natural resilience, while mercerized Egyptian cotton lends a subtle sheen and structural clarity to the pattern.
- Materials: Merino wool and mercerized Egyptian cotton
- Construction: Alternating loop and cut pile
- Customizable in color, quality, size, and shape
- Color border detail at the perimeter
A considered color border at the edge introduces an unexpected counterpoint, framing the composition without resolving it too neatly. Available in custom sizes and shapes, Decoded is suited to residential and contract projects where a rug is expected to do more than fill a floor.
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
Pairs Well With

Decoded
Frequently Asked Questions
What materials is the JOV Decoded rug made from?
Decoded is woven from Merino wool and mercerized Egyptian cotton. The combination brings together natural softness and a refined surface sheen, with the two fibers working together to define the rug's alternating loop and cut pile structure.
Can the Decoded rug be ordered in a custom size or shape?
Yes. Decoded is a made-to-fit rug, meaning it can be specified in custom dimensions, shapes, colors, and pile qualities. This makes it well suited for bespoke residential or contract interior projects.
What is the difference between loop and cut pile in a rug?
Loop pile leaves the yarn ends intact in closed loops, producing a firm, textured surface. Cut pile severs those loops, creating a softer, more plush feel. Alternating the two techniques, as in Decoded, generates visible contrast in both texture and light reflection across the rug's surface.
Who is JOV and where are their rugs produced?
JOV is a contemporary rug design studio known for graphic, handcrafted pieces that treat the floor as a considered design surface. Their work emphasizes custom production and the use of natural, high-quality fibers.
Is the barcode pattern on Decoded available in different colorways?
Yes. The color palette of Decoded, including the signature border detail, can be specified as part of the customization process, allowing the pattern to be calibrated to a specific interior scheme.

