Frequently Asked Questions

What does mercerized cotton mean for a rug?

Mercerization is a finishing process in which cotton fibers are treated under tension with a sodium hydroxide solution. This causes the fibers to swell, increasing their luster, strength, and dye affinity. In a rug, the result is a surface with a subtle natural sheen and enhanced color saturation compared to untreated cotton.

How does a cotton rug perform compared to wool?

Cotton rugs tend to lie flatter and have a smoother, more uniform surface than wool. They are generally easier to clean and less likely to trigger fiber sensitivities. The trade-off is that wool typically offers greater natural resilience underfoot over time, while cotton excels where a clean, refined surface character is the priority.

Can the Coboll be made in a custom size?

Yes. The Coboll is available as a made-to-order piece, and custom sizing can be accommodated. Custom color development is also possible, making it well suited to bespoke residential or contract projects.

Is the Coboll appropriate for high-traffic areas?

Mercerized cotton is durable relative to standard cotton and holds its appearance well, but it is best suited to moderate-traffic spaces such as living rooms, bedrooms, and dining areas. For very high-traffic commercial environments, a wool or wool-blend construction is generally more resilient.

Who is JOV and what is the brand's design approach?

JOV is a contemporary rug brand focused on the intersection of textile craft and architectural sensibility. The collections are designed to function as considered spatial elements, with an emphasis on material quality, proportion, and color restraint rather than decorative pattern.

Brand

JOV
Class

JOV

Founded in 2001 in Belgium by Jo Vandenbussche, JOV specializes in bespoke handmade rugs crafted from natural materials, blending emotional tactility with meticulous European craftsmanship.