Softlines
Made by JOV
Softlines is built on a simple premise: that alternating materials can do what pattern alone cannot. Rows of New Zealand wool sit alongside Tencel lyocell, each fiber lending the other definition. The wool grounds the composition with warmth and resilience, while the lyocell introduces a quiet, linear sheen.
JOV is a rug atelier that treats textile design as a spatial practice. Their work tends toward restraint, favoring material dialogue over decoration. Softlines is characteristic of that sensibility, arriving in a Soft quality construction that gives the surface a supple, refined hand.
- New Zealand wool and Tencel lyocell construction
- Customizable in color, size, shape, and quality
- Made to order for residential and contract interiors
- Linear pattern maintained by the structural lift of the wool pile
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
Pairs Well With
Softlines
Frequently Asked Questions
What is Tencel lyocell and how does it perform in a rug?
Tencel lyocell is a cellulose fiber derived from sustainably sourced wood pulp. In rug construction, it contributes a smooth, silk-like sheen and enhances the clarity of woven patterns, though it performs best when supported structurally by a natural fiber such as wool.
Can the Softlines rug be made in a custom size or shape?
Yes, Softlines is made to order and can be specified in custom dimensions, shapes, and colorways. This makes it well suited to bespoke residential and hospitality projects where standard dimensions are insufficient.
How does New Zealand wool compare to other wool types used in rugs?
New Zealand wool is prized for its long, fine staple length, which produces a durable yet soft pile. It takes dye evenly, resists soiling, and retains its structure over years of use, making it a preferred choice for high-end rug production.
What does 'Soft quality' mean in JOV rug construction?
Soft quality refers to JOV's construction specification that prioritizes a supple, yielding hand feel. It reflects the pile density and fiber treatment used to achieve a surface that reads as refined underfoot and visually.
Is the Softlines rug appropriate for contract or hospitality interiors?
Because Softlines is made to order with customizable dimensions and durable New Zealand wool construction, it is well suited to contract environments. Specification inquiries for hospitality or commercial projects are handled directly.
