The design-centric programming continued on Thursday in the Design District with the US launch of Virgil Abloh's Modular Imagination for Cassina, one of the visionary designer's last projects. Along with the exhibition in the showroom's first-floor windows, the second-floor was transformed into a Cassina experience highlighting their complete, harmonious interior environments that embody the best contemporary design.
As guests engaged with the interactive nature of Modular Imagination on the first floor, on the second floor, the evening's festivities continued. A completely reimagined space, the showroom is envisioned as a new perspective on the Cassina story and history.
In addition to indoor furnishings like the brand new Sengu Bold designed by Patricia Urquiola, outdoor offerings were situated in a garden-like setting complete with an abundance of plants and chromatic lighting.