Vivid / New
Made by JOV
Vivid belongs to JOV's Prismatic Cascade collection, a body of work drawn from the visual logic of color gradients, layered natural textures, and the slow shift of light across a surface. Its irregular pattern reads as both spontaneous and deliberate, a composition that brings movement to a room without competing with it.
The rug is presented in JOV's Belgian linen Fame quality, a material chosen for its structural character and its ability to hold two contrasting pile heights within a single weave. That variation in pile is what gives Vivid its dimensionality: shadow and relief are built into the textile itself, not applied to it.
- Belgian linen construction in JOV's Fame quality
- Two contrasting colors with varying pile heights
- Irregular, graphic pattern from the Prismatic Cascade collection
- Fully customizable in color, size, shape, and quality
- Suited to residential and hospitality environments
Each piece is made to fit, allowing architects and designers to specify dimensions and colorways that respond precisely to a given space. The result is a rug with a strong textural identity that holds its own in both spare and layered interiors.
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
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Vivid / New
Frequently Asked Questions
What is JOV's Belgian linen Fame quality?
Fame is one of JOV's signature pile constructions, woven from Belgian linen. The material offers a firm, structured hand that resists crushing over time, making it well suited to high-traffic residential and hospitality settings.
How does the Vivid rug achieve its dimensional effect?
Vivid uses two contrasting pile heights within the same weave, creating areas of shadow and relief across its surface. This technique produces a sense of depth and movement without requiring additional layering or surface treatment.
Can the Vivid rug be customized for a specific project?
Yes. Vivid is a made-to-fit piece that can be specified in custom sizes, shapes, colors, and pile qualities, making it appropriate for both bespoke residential commissions and larger hospitality projects.
What is the Prismatic Cascade collection by JOV?
Prismatic Cascade is a JOV collection inspired by color gradients and natural stratification. Each design in the collection uses pattern and texture to suggest gradual transition, drawing on landscape and light as compositional references.
Is the Vivid rug appropriate for commercial or hospitality use?
The Belgian linen construction and made-to-fit customization make Vivid well suited to hospitality environments where durability, precise sizing, and a distinctive visual character are all required.
