



Tairu
Made by JOV
Tairu is organized around a single, precise idea: individual squares of thick and thin New Zealand wool, laid together in a mosaic that reads as calm and structured without ever feeling rigid. The surface suggests tilework, a garden grid, the measured geometry of a Japanese roji path, yet underfoot it is entirely soft.
JOV produces the rug in Plus quality, a construction that draws on contrasting yarn weights to create a gently dimensional, matte surface with real tactile presence. The warmth of the wool and the restraint of the pattern exist in quiet dialogue.
Every aspect of Tairu can be specified to a project: tile size, color, rhythm, quality, format, and overall dimensions. It is a rug designed for environments where the floor is not a backdrop but a considered element of the whole.
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
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Tairu
Frequently Asked Questions
What does JOV's 'Plus quality' mean for the Tairu rug?
Plus quality refers to JOV's construction method that combines thick and thin New Zealand wool yarns within the same pile. The variation in yarn weight creates a subtle dimensional surface with a soft, matte hand that differs from a uniformly tufted rug.
Can the Tairu be specified in a custom size and shape?
Yes. The Tairu is a made-to-order rug and can be customized in size, shape, tile size, color, and pile rhythm. This makes it well suited to residential and contract projects where a specific format is required.
What is the lead time for a custom JOV rug?
Lead times for made-to-order JOV rugs vary depending on the complexity of the specification and current production scheduling. An inquiry through a design expert will provide an accurate production estimate for a given project.
Is New Zealand wool appropriate for high-traffic areas?
New Zealand wool is known for its long fiber length and natural resilience, which gives it good durability relative to other natural fibers. For very high-traffic commercial applications, the specific pile construction and backing should be reviewed with the manufacturer.
What is the design inspiration behind the Tairu?
The Tairu draws on the visual language of tiled surfaces and the composed stillness of Japanese garden design. The grid of wool squares introduces rhythm and quiet structure without imposing pattern in the conventional sense.

