



Morbido
Made by JOV
Soft è uno studio di moderazione ponderata. JOV realizza questo tappeto architettonico interamente in lyocell Tencel, una fibra derivata dalla pasta di legno di provenienza sostenibile, celebrata per la sua lucentezza setosa e la sua mano insolitamente morbida. Il risultato è una superficie a pelo basso che risulta sia lucida che calda, catturando la luce ambientale senza richiedere attenzione.
L'altezza del pelo più corta non è casuale. Definisce l'identità del tappeto, conferendo a Soft una levigatezza che dialoga con superfici dure, mobili minimali e interni architettonicamente precisi. La superficie trattiene il colore con eccezionale fedeltà, rendendo l'ampiezza delle colorazioni disponibili e l'opzione per lo sviluppo di colori personalizzati un vero e proprio vantaggio per i designer che lavorano con palette specifiche.
- Fibra: 100% lyocell Tencel
- Costruzione: tessitura architettonica a pelo basso
- Disponibili misure personalizzate e sviluppo di colori personalizzati
- Prodotto su ordinazione
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
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Morbido
Product Details
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Pricing & Warranty
Pricing for made-to-order items varies based on configuration, finishes, and customization options. Please contact one of our design consultants or visit a showroom near you for current pricing and personalized assistance.
Luminaire is an authorized retailer of JOV. The product comes with a full manufacturer warranty.
Authenticity guaranteed. Genuine product, authenticated and sourced directly from the manufacturer.
Domande Frequenti
What is Tencel lyocell and why is it used in rugs?
Tencel lyocell is a cellulosic fiber produced from sustainably harvested wood pulp through a closed-loop solvent process. In rugs, it is valued for its natural sheen, softness, and the way it absorbs dye evenly, producing rich, consistent color across the pile.
How does a low-pile rug perform in high-traffic or commercial spaces?
Low-pile constructions are generally more durable under foot traffic than high-pile alternatives, as the shorter fibers are less prone to matting and crushing. They also sit closer to the floor, making them well-suited to spaces where chairs or wheeled furniture must move freely.
Can the Soft rug be ordered in a custom size or color?
Yes. Soft is a made-to-order rug available in custom sizes and with custom color development. This makes it appropriate for bespoke residential and hospitality projects where standard dimensions or colorways may not be sufficient.
What is JOV's design philosophy?
JOV approaches rugs as architectural elements rather than decorative accessories. The studio focuses on material precision and restrained form, producing pieces that integrate with the spatial logic of a room rather than competing with it.
How should a Tencel lyocell rug be maintained?
Tencel fibers are sensitive to prolonged moisture and aggressive cleaning agents. Professional cleaning is recommended for significant soiling. Routine care involves gentle vacuuming without a beater bar, which preserves the integrity of the pile and its characteristic sheen.


