Naya
Made by JOV
Naya is an architectural rug composed entirely of New Zealand wool, a fiber selected for qualities that synthetic alternatives cannot replicate. Its matte appearance lends a quiet authority to floors, absorbing light rather than reflecting it, and the natural lanolin present in the wool resists minor spills and staining without chemical treatment.
The construction is designed for longevity. Wool fibers compress and recover under foot traffic, preserving the rug's silhouette over years of use. This resilience makes Naya equally suited to residential interiors and demanding contract or hospitality environments.
- 100% New Zealand wool with natural matte finish
- Lanolin content provides inherent stain and spill resistance
- Available in a broad standard color palette
- Custom color development and custom sizing offered
- Appropriate for residential, hospitality, and contract applications
JOV approaches each rug as a considered architectural element, one that anchors a space without competing with it. Naya embodies that sensibility: precise in its material selection, restrained in its visual character, and made to order for the specific demands of each project.
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
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Naya
Frequently Asked Questions
Why is New Zealand wool used for architectural rugs?
New Zealand wool is prized for its long, fine fibers, which produce a consistently soft hand and a natural matte finish. The fiber's crimp gives it exceptional resilience, allowing it to recover its form under repeated foot traffic, and its inherent lanolin content provides a degree of stain resistance without chemical additives.
Can the Naya rug be ordered in a custom size?
Yes. Naya is available as a made-to-order piece, and custom sizing can be arranged to suit the specific dimensions of a residential or contract project. Custom color development is also possible beyond the standard palette.
Is the Naya rug suitable for high-traffic commercial spaces?
New Zealand wool's natural crimp allows fibers to compress and spring back, making Naya appropriate for hospitality and contract environments that see regular use. Its construction is specified for durability alongside its aesthetic character.
How should a wool architectural rug be maintained?
Routine vacuuming without a beater bar is recommended to lift debris without stressing the fibers. Minor spills should be blotted immediately, as the wool's natural lanolin helps prevent liquid from being absorbed quickly. Professional cleaning is advised for deeper care.
What does JOV mean by an 'architectural' rug?
JOV uses the term to describe rugs conceived as structural elements of an interior composition rather than decorative accessories. The focus is on proportion, material integrity, and how the piece relates to the surrounding architecture, rather than surface pattern for its own sake.
