Frequently Asked Questions

What is Tencel lyocell and why is it used in rugs?

Tencel lyocell is a cellulosic fiber produced from sustainably sourced wood pulp through a closed-loop manufacturing process. In rugs, it contributes a subtle sheen, a silky hand feel, and enhanced color clarity, making it a common companion to wool in higher-end pile constructions.

What is cut-and-loop pile construction?

Cut-and-loop pile combines two techniques: some yarn loops are left intact while others are cut to create tufts of varying height. The contrast between loop and cut areas produces dimensional surface patterns and a tactile depth that flat or uniformly cut rugs cannot achieve.

Can the Exit rug be made in a custom size or shape?

Yes. Exit is made to order and can be specified in custom dimensions and shapes, making it suitable for bespoke residential projects as well as contract and hospitality installations.

How does New Zealand wool perform in a rug?

New Zealand wool is prized for its long, resilient fibers, natural lanolin content, and consistent staple length. These qualities translate to durability, natural stain resistance, and a soft texture that holds pile structure well over years of use.

What design sensibility defines JOV as a rug brand?

JOV works at the intersection of material craft and graphic restraint, treating pile height, fiber selection, and pattern as equally weighted design decisions. The brand's collections tend toward understated pattern with strong tactile presence, intended for interiors where surface quality matters as much as visual effect.

Brand

JOV
Class

JOV

Founded in 2001 in Belgium by Jo Vandenbussche, JOV specializes in bespoke handmade rugs crafted from natural materials, blending emotional tactility with meticulous European craftsmanship.