Chloe
Made by JOV
Chloe is a study in considered materiality. JOV combines 80% New Zealand wool with 20% Tencel lyocell, two fibers that bring out the best in each other: the wool contributes natural resilience, lanolin-rich softness, and lasting dimensional stability, while the lyocell introduces a subtle, restrained sheen that catches light without demanding it.
The result is a surface that reads differently across hours and angles. Underfoot, Chloe feels genuinely warm. Visually, it holds a quiet depth suited to the disciplined palettes of contemporary residential interiors and the demanding standards of hospitality environments.
- Composition: 80% New Zealand wool, 20% Tencel lyocell
- Available in a broad range of standard colorways
- Custom color development available upon request
- Made to order, with custom sizing possible
JOV approaches rug design as an architectural discipline. Each quality is developed with proportion, atmosphere, and longevity in mind, produced for interiors where the floor plane is as considered as every other surface in the room.
Made to order by JOV, tailored to you.
Get customization options, swatch samples and pricing for your project.
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Chloe
Frequently Asked Questions
What is Tencel lyocell and why is it used in rugs?
Tencel lyocell is a cellulose-based fiber derived from sustainably sourced wood pulp. In rugs, it introduces a fine, silk-like sheen that natural wool alone cannot produce, adding visual depth without synthetic materials. Its smooth fiber structure also contributes to the softness of the pile.
How does New Zealand wool compare to other wool types in rugs?
New Zealand wool is prized for its long, resilient staple fibers and high natural lanolin content. These qualities translate to a pile that resists crushing, repels dry soils more readily than lower-grade wools, and retains its shape over years of use in high-traffic areas.
Can the Chloe rug be made in a custom size or color?
Yes. Chloe is available as a made-to-order product, which means both custom sizing and custom color development are possible. For specifications outside the standard range, direct inquiry is the appropriate first step.
Is this rug suitable for contract or hospitality projects?
Chloe is designed with both residential and hospitality applications in mind. The wool-lyocell construction offers the durability and maintenance characteristics expected in commercial-grade specifications, while the refined surface quality meets the aesthetic standards of high-end interiors.
How should a wool-lyocell rug be maintained?
Routine vacuuming with a suction-only setting preserves the pile structure. For spills, prompt blotting with a clean, dry cloth is recommended. Professional cleaning is advised for deeper treatments, particularly given the lyocell content, which responds best to careful moisture management.
