ideaco was founded in 1989 in Osaka by fashion designer Ichiro Haba and communication designer Shigeyuki Inui, who envisioned a studio where everyday objects could be reimagined through clarity, utility and refined Japanese aesthetics. Beginning as a design consultancy for industries ranging from textiles to automotive, the company soon shifted toward creating original lifestyle products, launching the Ideaco brand in 1998 with the now‑iconic CUBE umbrella stand, a minimalist design celebrated globally for its sculptural restraint. Over the years, Ideaco has developed a collection of understated, problem‑solving objects that blend simplicity with thoughtful engineering, from the award‑winning TUBELOR bin to essential home accessories crafted in resin, metal, wood and ceramics. Each piece reflects the brand’s philosophy: to strip away excess, honor materials and elevate the rituals of daily life through quiet, intelligent design. Today, Ideaco remains rooted in its Osaka origins while expanding internationally, creating contemporary objects that bring calm, clarity and subtle elegance to modern living.
