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From the entrepreneurial imagination of Agostino Moroso, who, with his wife Diana, dreamt of infusing the design landscape with beautiful sofas, armchairs, and furnishing accessories, the Moroso brand came to life in 1952, taking an artisanal approach to design manufacturing with products now synonymous with excellence, ingenuity, and vision. Now the distinguished brand is led by Roberto Moroso as managing director and the inimitable Patrizia Moroso as artistic director, heralding a generation of this family-owned business that elevates good design to international repute, remarkable in aesthetics, seamless in ergonomics, and valued in emotional depth.
In partnership with some of the most celebrated and highly regarded creatives in the industry, including Patricia Urquiola, Nendo, Ron Arad, Alfredo Haberli, Ross Lovegrove, Konstantin Grcic, Marcel Wanders, Tokujin Yoshioka, Tord Boontje, Front, and many more, Moroso brings to light designs that are viscerally strong and brimming with character, crafting a collection of now iconic designs alongside the best in contemporary furnishings for a wide range of products that find welcoming homes in domestic interiors and the contract sector alike, nestling comfortably in spaces that invite warmth, sophistication, dynamism, and modern elegance. Refined in appeal, well-made, original, cunning, and brilliant, Moroso designs can also be found in cultural institutions across the globe, including MoMA New York, Le Palais de Tokyo, the Grand Palais in Paris, and the Victoria and Albert Museum in London. With a distribution reach to over 70 countries worldwide, Moroso indeed leaves a mark on the international design climate, making high quality, soulful designs accessible to communities the world over and solidifying its standing as a leading manufacturer of upholstered furnishing on an international scale.
For Moroso, the beauty of design lies in its way of embracing life, of envisioning a world where difference and diversity is celebrated and made one with our lived experiences. Thus Moroso asks designers to think beyond a single product, but imagine a “new world, and project it into the future.” Furthermore, with profound respect for the environment, Moroso became the first upholstered-furniture manufacturer to be granted ISO 9001 production process certification in 1994 and ISO 14001 environmental management system certification in 1999. This passionate commitment to quality, collaborative research, and ethical principles makes Moroso a brand worthy of accolades, transforming lives with good design for over 70 years.
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