They perceived Furniture as an abstract concept, conceived on designers’ desks and subsequently produced, branded, and marketed by companies with varying statuses and reputations. In reality, relationships within the contemporary globalized furniture industry are becoming increasingly fragmented, leaving fewer opportunities for comprehensive dedication to synergies and collaborations. Prostoria, a young company whose catalogue already includes new icons such as the Polygon armchair and the Revolve transformable sofa, exemplifies a different and more traditional approach. This approach is based on evolution from local realities and logical clustering of all actors involved in the production process.
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