{"product_id":"soft-jov","title":"Soft","description":"\u003cp\u003eSoft by JOV is an architectural rug quality made entirely from Tencel lyocell, chosen for its luminous sheen and exceptionally gentle touch. Designed for a luxurious low pile, it creates a smooth, refined surface that brings light, softness, and quiet elegance to contemporary interiors.\u003c\/p\u003e\n\n\u003cp\u003eThe shorter fibers give Soft its distinctive character, making it ideal for rugs that require a polished appearance with a warm, tactile presence. Available in a wide color range with custom color development possible, it offers a sophisticated foundation for interiors where subtle shine and refined softness are essential.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693253112040,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Soft-rug-JOV-1.jpg?v=1783363529","url":"https:\/\/luminaire.com\/products\/soft-jov","provider":"Luminaire","version":"1.0","type":"link"}