{"title":"Rugs","description":"\u003cp\u003eA rug is a room's foundation - the decision that sets proportion, palette, and atmosphere before anything else arrives. These are textiles made with sustained craft: natural fibers, considered colorways, and constructions that age with integrity.\u003c\/p\u003e","products":[{"product_id":"ettaro-calvi-brambilla-zanotta","title":"Ettaro","description":"\u003cp\u003eEttaro by Zanotta is a hand-knotted rug designed by Calvi Brambilla in 2025, defined by a bold graphic rhythm and a rich tactile presence. Its oblique pattern gives the surface a sense of movement, bringing visual energy and architectural warmth to living rooms, bedrooms, and refined contract interiors.\u003c\/p\u003e\n\u003cp\u003eCrafted from 90 percent wool and 10 percent cotton, Ettaro has a substantial 15 mm thickness and a soft, durable hand underfoot. Available in wax, hemp, algae, amaranth, and blue, it combines material depth with a confident chromatic palette, making it a strong yet elegant foundation for contemporary interiors.\u003c\/p\u003e","brand":"Zanotta","offers":[{"title":"Default Title","offer_id":47561969041640,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Lumianire-Ettaro_300_Zanotta-1-02.jpg?v=1783086778"},{"product_id":"ellissi-rug-crs-paola-lenti","title":"Ellissi Rug","description":"\u003cp\u003eThe Ellissi Rug, crafted by CRS Paola Lenti, is a versatile rug designed for both outdoor and indoor spaces. It features hand-shaped and sewn cords in one or two colors, assembled into round and oval decorative modules. These modules connect freely, allowing glimpses of the floor through the open spaces. You may select up to four colors for a personalized palette. Made from 100% polyolefin rope cord, this rug is easy to maintain with a simple vacuuming using a brush-free attachment.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Paola Lenti","offers":[{"title":"Default Title","offer_id":47727089844456,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Ellissi-Rug-CRS-Paola-Lenti-4-02.jpg?v=1783064042"},{"product_id":"muse-roberto-lazzeroni-ceccotti-collezioni","title":"Muse","description":"\u003cp\u003eMuse by DRAW Studio is a hand-knotted rug that transforms artisanal weaving into a richly decorative statement for the interior. Crafted from 100% bamboo silk, it is available in powder blue or a sophisticated rust tone, each chosen to enhance the luminous depth and softness of the material. The design pays homage to oriental arabesque, with an intricate ornamental motif patiently handwoven yarn by yarn by Nepalese artisans onto a silk base, resulting in a surface that feels both expressive and refined. Elegant, atmospheric, and deeply tactile, Muse brings texture, movement, and quiet luxury to living rooms, bedrooms, and highly curated spaces.\u003c\/p\u003e","brand":"Ceccotti Collezioni","offers":[{"title":"Default Title","offer_id":48215909892328,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Muse-rug-DRAW-Studio-Ceccotti-3-02_31dffddc-12ac-494b-972d-696f1817b273.jpg?v=1783781752"},{"product_id":"angsmark-306-juni-ilse-crawford-kasthall","title":"Ängsmark 306 Juni","description":"\u003cp\u003eÄngsmark 306 Juni by Kasthall is a light woven rug designed by Ilse Crawford, crafted in pure wool with a gentle geometric structure formed by lines of chenille yarn. Its over-dyed mélange tones draw inspiration from the shifting colors of Swedish nature, giving the surface a nuanced, quietly organic character.\u003c\/p\u003e\n\n\u003cp\u003eIrregular strands of white wool are woven throughout the rug, adding subtle highlights and a softly animated texture. Elegant, understated, and crafted individually at Kasthall's mill in Kinna, Sweden, Ängsmark brings natural warmth, refined tactility, and a calm architectural rhythm to contemporary interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633980158184,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Angsmark-306-Juni-Ilse-Crawford-Kasthall-5-02.jpg?v=1782944280"},{"product_id":"archipelago-200-march-gunilla-lagerhem-ullberg-kasthall","title":"Archipelago 200 March","description":"\u003cp\u003eArchipelago 200 March by Kasthall is a tufted rug designed by Gunilla Lagerhem Ullberg, inspired by the shifting seasons and landscapes of the Swedish archipelago. Made in wool and linen, its layered texture and gentle tonal variations create a surface that feels nuanced, natural, and quietly atmospheric.\u003c\/p\u003e\n\n\u003cp\u003eFine threads of Lurex add a subtle glimmer, bringing light and depth to the rug without overpowering its soft, landscape-inspired expression. Individually crafted at Kasthall's mill in Kinna, Sweden, Archipelago 200 March brings refined texture, understated luxury, and a serene sense of place to contemporary interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633980190952,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Archipelago-200-March-Gunilla-Lagerhem-Ullberg-Kasthall-3-02.jpg?v=1782944132"},{"product_id":"archipelago-800-january-gunilla-lagerhem-ullberg-kasthall","title":"Archipelago 800 January","description":"\u003cp\u003eArchipelago 800 January by Kasthall is a tufted rug designed by Gunilla Lagerhem Ullberg, inspired by the stillness and tonal depth of the Swedish archipelago in winter. Crafted in wool and linen, its surface reveals soft shifts in texture and color, creating a layered expression that feels calm, atmospheric, and quietly sophisticated.\u003c\/p\u003e\n\n\u003cp\u003eDelicate Lurex threads introduce a subtle glimmer across the composition, evoking light moving over ice, water, and distant shorelines. Individually crafted at Kasthall's mill in Kinna, Sweden, Archipelago 800 January brings refined tactility, natural elegance, and a serene Nordic sensibility to contemporary interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633980551400,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Archipelago-800-January-Gunilla-Lagerhem-Ullberg-Kasthall-3-02.jpg?v=1782944038"},{"product_id":"atlas-500-indigo-barber-osgerby-kasthall","title":"Atlas 500 Indigo","description":"\u003cp\u003eAtlas 500 Indigo by Kasthall is a woven rug developed in close collaboration with Barber Osgerby, shaped by a shared interest in letting the loom's own logic guide the surface. Its deep indigo tone and substantial double-weft construction give the rug a grounded, architectural presence, with a richness that feels both precise and tactile.\u003c\/p\u003e\n\n\u003cp\u003eVisible warp threads create an uncommon sense of texture and subtle movement, allowing light and color to shift across the weave. Crafted in linen and wool, Atlas brings material depth, tonal variation, and refined structure to contemporary interiors where quiet strength and design integrity are essential.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633980584168,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Atlas-500-Indigo-Barber-Osgerby-Kasthall-4-02.jpg?v=1782943952"},{"product_id":"esther-55-grey-gunilla-lagerhem-ullberg-kasthall","title":"Esther 55 Grey","description":"\u003cp\u003eEsther 55 Grey by Kasthall is an elegant woven bouclé rug designed by Gunilla Lagerhem Ullberg for use as both an area rug and wall-to-wall carpeting. Its curly bouclé yarn, developed and manufactured at Kasthall's factory in Sweden, creates a distinctive surface inspired by the close-cropped fleece of sheep.\u003c\/p\u003e\n\n\u003cp\u003eWoven in nuanced shades of wool and linen, Esther 55 Grey has a marbled, softly shimmering expression that brings texture, warmth, and quiet sophistication to the interior. Its refined grey palette makes it especially versatile, offering a calm foundation for contemporary living spaces, bedrooms, offices, and hospitality environments.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633980616936,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Esther55Grey-Gunilla-Lagerhem-Ullberg-Kasthall-3-02.jpg?v=1782943832"},{"product_id":"fasad-duo-505-light-grey-dark-black-david-chipperfield-kasthall","title":"Fasad DUO 505 Light Grey-Dark Black","description":"\u003cp\u003eFasad DUO 505 Light Grey-Dark Black by Kasthall is a woven rug by David Chipperfield, designed with a quiet architectural rhythm inspired by the brick façade of Kasthall's factory in Sweden. Its directional pattern and restrained palette create a refined surface of light grey and dark black, balancing graphic structure with a soft, natural expression.\u003c\/p\u003e\n\u003cp\u003ePart of Kasthall's first rug collection to combine recycled post-consumer wool with linen, Fasad DUO brings material integrity into an elegant woven form. The understated sheen of linen adds subtle depth, while the reworked wool fibers give the rug a tactile, grounded character suited to contemporary residential, hospitality, and workspace interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633980649704,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Fasad-DUO-505-LightGrey-DarkBlack-David-Chipperfield-Kasthall-4-02.jpg?v=1782943737"},{"product_id":"flourish-neutral-ellinor-eliasson-kasthall","title":"Flourish Neutral","description":"\u003cp\u003eFlourish Neutral by Kasthall is a tufted rug designed by Ellinor Eliasson, made in pure wool using residual yarn. Its mosaic-like pattern draws from floral and agricultural landscapes, creating a soft, organic composition where color and texture are shaped by the natural variation of available materials.\u003c\/p\u003e\n\n\u003cp\u003eBecause each rug is made with varied surplus yarns, no two pieces are exactly alike. Crafted individually at Kasthall's mill in Kinna, Sweden, Flourish Neutral brings a thoughtful material story, refined texture, and quiet individuality to contemporary interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633981829352,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Flourish-Neutral-Ellinor-Eliasson-Kasthall-3-02.jpg?v=1782943620"},{"product_id":"greta-802-marble-gunilla-lagerhem-ullberg-kasthall","title":"Greta 802 Marble","description":"\u003cp\u003eGreta 802 Marble by Kasthall is a flatwoven wool rug designed by Gunilla Lagerhem Ullberg, created through a nuanced interplay of up to twelve differently colored threads in a single weave. The result is a surface with remarkable visual depth, where contrasting tones come together in a refined marble-inspired expression.\u003c\/p\u003e\n\n\u003cp\u003eWoven with a linen warp and wool weft, Greta 802 Marble balances structure, softness, and quiet movement. Its versatile palette and richly layered texture make it an elegant foundation for contemporary living rooms, bedrooms, offices, and hospitality interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633981862120,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Greta802Marble-Gunilla-Lagerhem-Ullberg-Kasthall-4-02.jpg?v=1782943537"},{"product_id":"harper-450-golden-ash-ellinor-eliasson-kasthall","title":"Harper 450 Golden Ash","description":"\u003cp\u003eHarper 450 Golden Ash by Kasthall is a thin woven rug designed by Ellinor Eliasson, defined by a subtle linear structure that gives the surface a refined, tweed-like texture. Its golden ash tone adds warmth without overwhelming the room, allowing rhythm, material, and quiet detail to shape the atmosphere.\u003c\/p\u003e\n\n\u003cp\u003eCrafted in wool with a linen warp, Harper brings an understated elegance to contemporary interiors through its fine weave and balanced expression. Discreet yet deeply tactile, it offers a versatile foundation for living spaces, bedrooms, offices, and hospitality settings where softness and restraint are essential.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633981927656,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Harper-450-Golden-Ash-Ellinor-Eliasson-Kasthall-3-02.jpg?v=1782943410"},{"product_id":"harvest-200-blue-ellinor-eliasson-kasthall","title":"Harvest 200 Blue","description":"\u003cp\u003eHarvest 200 Blue by Kasthall is a woven rug designed by Ellinor Eliasson, crafted in pure wool from residual yarn. Its expression is shaped by the materials themselves, with each spool continuously alternating between colors to create a surface defined by natural variation and quiet individuality.\u003c\/p\u003e\n\n\u003cp\u003eSet in a refined blue palette, Harvest brings depth, texture, and a thoughtful material story to contemporary interiors. Woven with a linen warp and wool weft, each rug is crafted individually at Kasthall's mill in Kinna, Sweden, ensuring that no two pieces are exactly alike.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633981960424,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Harvest-200-Blue-Ellinor-Eliasson-Kasthall-3-02.jpg?v=1782943318"},{"product_id":"ines-reed-630-dry-lavender-kasthall-design-studio-kasthall","title":"Ines Reed 630 Dry Lavender","description":"\u003cp\u003eInes Reed 630 Dry Lavender by Kasthall is a tufted rug designed by Kasthall Design Studio, originally inspired by the study of paper folding and collage. Its repeating stripes, varied pile heights, and shifting textures create an ordered yet dimensional surface, giving the rug a refined sense of rhythm and soft architectural volume.\u003c\/p\u003e\n\n\u003cp\u003eCrafted in wool and linen, the Dry Lavender colorway brings a muted, atmospheric tone to the interior, balancing subtle color with rich tactile depth. Individually made at Kasthall's mill in Kinna, Sweden, Ines Reed offers quiet sophistication, nuanced surface variation, and a contemporary expression suited to refined residential and hospitality spaces.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633982025960,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Ines-Reed-630-Dry-Lavender-Kasthall-3-02.jpg?v=1782943232"},{"product_id":"ingrid-icon-283-ocean-green-gunilla-lagerhem-ullberg-kasthall","title":"Ingrid Icon 283 Ocean Green","description":"\u003cp\u003eIngrid Icon 283 Ocean Green by Kasthall is a woven rug designed by Gunilla Lagerhem Ullberg, inspired by classic knitwear and the enduring clarity of Scandinavian textile traditions. Its small-scale structured pattern recalls the texture of a knitted sweater, giving the rug a subtly graphic expression with a familiar sense of warmth.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with a linen warp and pure wool weft, Ingrid Icon 283 Ocean Green combines natural material quality with a refined, tactile surface. The ocean green colorway adds depth and quiet character, making it an elegant foundation for living rooms, bedrooms, workspaces, and hospitality interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633982353640,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Ingrid-Icon-283-Ocean-Green-Gunilla-Lagerhem-Ullberg-Kasthall-3-02.jpg?v=1782950879"},{"product_id":"lav-303-verdigris-green-gunilla-lagerhem-ullberg-kasthall","title":"Lav 303 Verdigris Green","description":"\u003cp\u003eLav 303 Verdigris Green by Kasthall is a tufted bouclé rug designed by Gunilla Lagerhem Ullberg, crafted in wool and linen for a surface that feels both soft and structured. Its looped texture allows the fibers to interact with subtle dimension, while the natural luster of linen gives the rug a gentle sheen and refined material clarity.\u003c\/p\u003e\n\n\u003cp\u003eThe Verdigris Green colorway brings depth and quiet character to the interior, offering a sophisticated balance of earthy color, tactile richness, and understated elegance. Individually crafted at Kasthall's mill in Kinna, Sweden, Lav brings durable comfort and nuanced texture to contemporary residential, hospitality, and light commercial spaces.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633982943464,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Lav-303-Verdigris-Green-Gunilla-Lagerhem-Ullberg-Kasthall-3-02.jpg?v=1782950790"},{"product_id":"loop-melange-6507-wood-rose-kasthall-design-studio-kasthall","title":"Loop Melange 6507 Wood Rose","description":"\u003cp\u003eLoop Melange 6507 Wood Rose by Kasthall is a tufted bouclé rug designed by Kasthall Design Studio, defined by a softly textured surface and the natural depth of melange wool yarn. Its warm Wood Rose colorway brings a muted, elegant tone to the interior, adding softness without overwhelming the room.\u003c\/p\u003e\n\n\u003cp\u003eThe rug's character comes from the interplay of loop height and density, which enhances the wool's natural luster and creates a rich tactile expression. Finished with a raw-cut edge for a deliberate, quietly rugged note, Loop Melange offers a refined balance of comfort, texture, and understated Swedish craftsmanship.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633982976232,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Loop-Melange-6507-Wood-Rose-Kasthall-3-02.jpg?v=1782950700"},{"product_id":"moss-500-silver-grey-gunilla-lagerhem-ullberg-kasthall","title":"Moss 500 Silver Grey","description":"\u003cp\u003eMoss 500 Silver Grey by Kasthall is a tufted rug designed by Gunilla Lagerhem Ullberg, created through a rich contrast of long linen threads and short, coarse wool yarn. Its mottled silver-grey surface has a tactile, organic quality, allowing texture and irregularity to define the character of the design.\u003c\/p\u003e\n\n\u003cp\u003eThe combination of wool and linen gives Moss a warm, dimensional presence with subtle movement across the pile. Elegant yet relaxed, this rug brings softness, depth, and refined Scandinavian craftsmanship to living rooms, bedrooms, hospitality spaces, and contemporary interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633983009000,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Moss-500-Silver-Grey-Gunilla-Lagerhem-Ullberg-Kasthall-4-02.jpg?v=1782950597"},{"product_id":"ori-honeycomb-kasthall-design-studio-kasthall","title":"Ori Honeycomb","description":"\u003cp\u003eOri Honeycomb by Kasthall is a flatwoven wool rug designed by Kasthall Design Studio, shaped by repetition, proportion, and restraint. Its parallel lines and subtle shifts in color create a calm graphic rhythm, drawing from the logic of lattice and basketry to form a surface that feels balanced, meditative, and quietly architectural.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with a linen warp and wool weft, the Honeycomb colorway brings warmth and clarity to the rug's understated weave. Elegant in its simplicity, Ori offers a refined textile foundation for contemporary living rooms, bedrooms, workspaces, and hospitality interiors where material, pattern, and proportion are held in careful equilibrium.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633983041768,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Ori-Honeycomb-Kasthall-3-02.jpg?v=1782950474"},{"product_id":"tegel-centre-5-david-chipperfield-kasthall","title":"Tegel - Centre 5","description":"\u003cp\u003eTegel - Centre 5 by Kasthall is a tufted bouclé rug designed by Pritzker Prize-winning architect David Chipperfield. Inspired by architectural order and material contrast, the rug is built around three color fields arranged in a balanced spatial composition, giving the surface a quiet sense of structure, rhythm, and depth.\u003c\/p\u003e\n\n\u003cp\u003eCrafted in wool and linen, Tegel combines the volume and softness of wool with the subtle vibrancy of linen, creating a tactile surface that feels refined without being overly formal. As part of the Tegel family, Centre offers a composed and architectural expression suited to contemporary living rooms, bedrooms, workspaces, and hospitality interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633983107304,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Tegel-Centre-5-David-Chipperfield-Kasthall-5-02.jpg?v=1782950356"},{"product_id":"tiles-block-880-travertine-claesson-koivisto-rune-kasthall","title":"Tiles Block 880 Travertine","description":"\u003cp\u003eTiles Block 880 Travertine by Kasthall is a tufted wool rug designed by Claesson Koivisto Rune, shaped by the dimensional logic of building materials and the proportions of ceramic tiles. Its geometric fields and carefully defined lines create a steady architectural rhythm, while the Travertine colorway gives the surface a warm, mineral-inspired softness.\u003c\/p\u003e\n\n\u003cp\u003eDense, wool-rich, and subtly structured, Tiles Block translates the order of hard materials into a tactile textile foundation. Elegant and versatile, it brings refined geometry, quiet texture, and contemporary Scandinavian craftsmanship to living rooms, bedrooms, offices, and hospitality interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633983205608,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Tiles-Block-880-Travertine-Claesson-Koivisto-Rune-Kasthall-2-02.jpg?v=1782950176"},{"product_id":"tiles-brick-820-walnut-claesson-koivisto-rune-kasthall","title":"Tiles Brick 820 Walnut","description":"\u003cp\u003eTiles Brick 820 Walnut by Kasthall is a tufted rug designed by Claesson Koivisto Rune, inspired by the dimensional logic of building materials and the proportions of ceramic tiles. Its Brick composition creates a measured geometric rhythm, while the Walnut colorway brings depth, warmth, and a refined architectural tone to the interior.\u003c\/p\u003e\n\n\u003cp\u003eMade in pure wool, Tiles Brick offers a dense, structured surface where fine lines define each field with quiet precision. Tactile and versatile, it transforms the language of hard materials into a soft textile foundation, bringing contemporary Scandinavian craftsmanship to living rooms, bedrooms, workspaces, and hospitality interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633983238376,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Tiles-Brick-820-Walnut-Claesson-Koivisto-Rune-Kasthall-5-02.jpg?v=1782950082"},{"product_id":"tiles-slab-780-terracotta-claesson-koivisto-rune-kasthall","title":"Tiles Slab 780 Terracotta","description":"\u003cp\u003eTiles Slab 780 Terracotta by Kasthall is a tufted wool rug designed by Claesson Koivisto Rune, inspired by the dimensional logic of building materials and the proportions of ceramic tiles. Its Slab composition creates a broad, grounded geometry, while the Terracotta colorway brings warmth, depth, and a refined mineral quality to the interior.\u003c\/p\u003e\n\n\u003cp\u003eDense and wool-rich, the rug transforms architectural order into a soft, tactile foundation. Its fine linear definition and carefully considered edges give the surface a composed rhythm, making Tiles Slab an elegant choice for contemporary living rooms, bedrooms, workspaces, and hospitality interiors.\u003c\/p\u003e","brand":"Kasthall","offers":[{"title":"Default Title","offer_id":48633983271144,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Tiles-Slab-780-Terracotta-Claesson-Koivisto-Rune-Kasthall-5-02.jpg?v=1782949905"},{"product_id":"anke-jov","title":"Anke","description":"\u003cp\u003eAnke by JOV is a handcrafted rug that balances the matte resilience of New Zealand wool with the refined sheen of mohair. The result is a surface that feels warm, soft, and quietly luminous, offering a sophisticated foundation for interiors that value texture without visual excess.\u003c\/p\u003e\n\n\u003cp\u003eMade with 40% mohair and 60% New Zealand wool, Anke brings durability, softness, and subtle depth into a tailored architectural quality. Available in standard colors with the possibility of custom color development, it is suited to projects that require a composed rug with material richness and a polished, understated character.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693252423912,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Anke-rug-JOV-1.jpg?v=1783356322"},{"product_id":"vivid-new-jov","title":"Vivid \/ New","description":"\u003cp\u003eVivid \/ New by JOV is a made-to-fit rug from the Prismatic Cascade collection, inspired by color gradients, natural landscapes, and layered textures. Its irregular pattern creates a lively yet refined surface, bringing movement and depth to contemporary interiors without overwhelming the room.\u003c\/p\u003e\n\u003cp\u003ePresented in JOV's Belgian linen Fame quality, Vivid uses two contrasting colors and pile heights to shape its distinctive composition. Customizable in color, quality, size, and shape, it offers a strong, textural character for residential and hospitality projects that require a tailored rug with graphic energy and artisanal precision.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693252653288,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Vivid-New-rug-JOV-1.jpg?v=1783356333"},{"product_id":"rainbow-jov","title":"Rainbow","description":"\u003cp\u003eRainbow by JOV reinterprets the classic degradée rug as a fully customizable composition of color, intensity, and proportion. Its abstract gradient effect creates a soft transition across the surface, allowing the rug to become either a subtle atmospheric layer or a more expressive focal point.\u003c\/p\u003e\n\n\u003cp\u003ePresented in Classlines 28\/18, Rainbow combines wool silk and New Zealand wool for a soft touch, warm feel, and high shine. The line structure adds definition to the degradée pattern, while the wide range of custom possibilities makes it especially suited to interiors that call for color, luxury, and a made-to-fit approach.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693252817128,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Rainbow-rug-JOV-2_1bd89a8e-3bdb-4f28-af91-ad9f809d9a61.jpg?v=1783356362"},{"product_id":"tairu-jov","title":"Tairu","description":"\u003cp\u003eTairu by JOV is a made-to-fit rug defined by a tile-like construction, where individual squares of fluffy wool come together in a calm mosaic composition. Inspired by the serenity of an oasis or Japanese garden, the design brings rhythm, softness, and quiet structure to the interior.\u003c\/p\u003e\n\n\u003cp\u003eMade in Plus quality from thick and thin New Zealand wool, Tairu offers a warm, matte surface with a soft hand. The tile size, rhythm, color, quality, size, and shape can be customized, making it a refined solution for projects that require a highly personal rug with tactile depth.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693252948200,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Tairu-rug-JOV-1.jpg?v=1783363516"},{"product_id":"soft-jov","title":"Soft","description":"\u003cp\u003eSoft by JOV is an architectural rug quality made entirely from Tencel lyocell, chosen for its luminous sheen and exceptionally gentle touch. Designed for a luxurious low pile, it creates a smooth, refined surface that brings light, softness, and quiet elegance to contemporary interiors.\u003c\/p\u003e\n\n\u003cp\u003eThe shorter fibers give Soft its distinctive character, making it ideal for rugs that require a polished appearance with a warm, tactile presence. Available in a wide color range with custom color development possible, it offers a sophisticated foundation for interiors where subtle shine and refined softness are essential.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693253112040,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Soft-rug-JOV-1.jpg?v=1783363529"},{"product_id":"chloe-jov","title":"Chloe","description":"\u003cp\u003eChloe by JOV is an architectural rug quality that pairs the comfort and resilience of New Zealand wool with the subtle sheen of Tencel lyocell. The combination creates a surface that feels warm and soft while retaining a refined visual depth suited to elegant residential and hospitality interiors.\u003c\/p\u003e\n\n\u003cp\u003eMade with 80% New Zealand wool and 20% Tencel lyocell, Chloe benefits from wool's natural oils and resilient fibers for easier maintenance and lasting shape. Available in many standard colors with custom color development possible, it offers a polished balance of practicality, softness, and understated luxury.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693253308648,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Chloe-rug-JOV-2.jpg?v=1783363549"},{"product_id":"decoded-jov","title":"Decoded","description":"\u003cp\u003eDecoded by JOV is a made-to-fit rug with an alternating barcode pattern and an irregular shape, designed to add a subtle graphic effect to the interior. Playful without becoming loud, it brings visual rhythm, texture, and a tailored sense of movement to contemporary spaces.\u003c\/p\u003e\n\n\u003cp\u003eMade from Merino wool and mercerized Egyptian cotton, Decoded uses alternating loop and cut techniques to create contrast in both structure and feel. A striking color border adds an unexpected twist, while customization in color, quality, size, and shape makes it a flexible choice for distinctive interior projects.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693253472488,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Decoded-rug-JOV-2.jpg?v=1783363557"},{"product_id":"island-jov","title":"Island","description":"\u003cp\u003eIsland by JOV is a made-to-fit rug inspired by the quiet forms of natural islands, with raised organic patches emerging from a low-tufted base. The contrast creates a tactile landscape that feels calm, dimensional, and inviting, offering a refined way to introduce softness and movement into the room.\u003c\/p\u003e\n\n\u003cp\u003eMade in a rich wool silk yarn, Island combines natural silk's luminosity with a warm, soft hand. The higher pile is handcut to emphasize its plush character, while the low loop base keeps the composition grounded. Customizable in color, size, and quality, it brings sensory depth to bespoke interiors.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693253669096,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Island-rug-JOV-1.jpg?v=1783363569"},{"product_id":"thinstripes-ben-beirens-jov","title":"Thinstripes","description":"\u003cp\u003eThinstripes by JOV, designed by Ben Beirens, abstracts the idea of striping into a graphic geometric composition. The contrast between crisp linear contours and soft organic materials gives the rug a crafted, almost sculptural quality that can subtly redefine a living space.\u003c\/p\u003e\n\n\u003cp\u003ePresented in Surmer 12\/15 loop and cut, Thinstripes combines Merino wool and cotton to create 3D depth and an original textured surface. Customizable in color, size, and quality, it is a refined rug for interiors that need architectural rhythm, soft tactility, and a controlled graphic statement.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693253898472,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Thinstripes-rug-JOV-1.jpg?v=1783368256"},{"product_id":"brillo-jov","title":"Brillo","description":"\u003cp\u003eBrillo by JOV is an architectural rug quality that highlights the refined tension between Belgian linen and New Zealand wool. The linen brings a grounded, structured character, while the wool softens the surface, creating a natural matte expression with a more comfortable touch.\u003c\/p\u003e\n\n\u003cp\u003eMade with 70% New Zealand wool and 30% Belgian linen, Brillo is suited to interiors that appreciate the texture of linen but require greater softness underfoot. Available in standard colors with the option to develop custom tones, it offers a composed, material-rich foundation for elegant residential and contract spaces.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693254062312,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Brillo-rug-JOV-1.jpg?v=1783370716"},{"product_id":"exit-jov","title":"Exit","description":"\u003cp\u003eExit by JOV is a made-to-fit rug with a retro-inspired spirit and a plush, layered landscape. Its understated base of delicately looped fibers is animated by higher cut pile patterns, giving the surface depth, dimension, and a quietly playful sense of movement.\u003c\/p\u003e\n\n\u003cp\u003eMade in Chloe 18\/28 with a Grizzly Dizzy 12 base, Exit combines New Zealand wool and Tencel lyocell for a soft touch, warm feel, and medium sheen. Customizable in color, size, and shape, it brings a subtle graphic note and a rich tactile quality to refined interiors.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693254226152,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Exit-rug-JOV-1.jpg?v=1783370895"},{"product_id":"triad-jov","title":"Triad","description":"\u003cp\u003eTriad by JOV is a made-to-fit rug inspired by the jewelry-like chain link motifs of Art Deco. Its rhythmic pattern brings a polished decorative structure to the floor, balancing graphic precision with the warmth and tactility of a handcrafted textile.\u003c\/p\u003e\n\n\u003cp\u003eThe design is handtufted with perpendicular lines, beginning with thick New Zealand wool and then filled with glossy Tencel lyocell. This combination creates a soft, warm surface with high shine and strong visual definition. Customizable in color and size, Triad is a sophisticated choice for interiors with a refined architectural sensibility.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693254455528,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Triad-rug-JOV-1.jpg?v=1783376298"},{"product_id":"grizzly-jov","title":"Grizzly","description":"\u003cp\u003eGrizzly by JOV is an architectural rug quality built from flamed felted wool and Tencel lyocell, creating a surface with softness, subtle shine, and natural irregularity. The felted and flamed wool gives the rug a distinctive texture, while helping reduce shedding for a more practical everyday presence.\u003c\/p\u003e\n\n\u003cp\u003eMade with 85% New Zealand wool and 15% Tencel lyocell, Grizzly is often crafted in the dizzy technique, a refined mix of loop and cut. Its durable, easy-maintenance character makes it especially suitable under a dining table, while still offering warmth and sophisticated material depth.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693254619368,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Grizzly-rug-JOV-1.jpg?v=1783376057"},{"product_id":"coboll-jov","title":"Coboll","description":"\u003cp\u003eCoboll by JOV is an architectural rug quality made from 100% mercerized cotton, valued for its luminous surface, durability, and refined softness. The mercerization process enhances the fiber's shine, giving the rug a polished character while maintaining a warm and comfortable presence.\u003c\/p\u003e\n\n\u003cp\u003eNaturally smooth and generally less likely to trigger sensitivities, Coboll tends to lie flatter than wool and brings a clean, composed expression to the interior. Available in standard colors with custom color development possible, it is an elegant option for projects that require softness, clarity, and quiet sophistication.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693254783208,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Coboll-rug-JOV-1.jpg?v=1783375817"},{"product_id":"dakkar-evolution-21-jov","title":"Dakkar","description":"\u003cp\u003eDakkar by JOV, designed by Evolution 21, is a made-to-fit rug with a chain-like pattern shaped through alternating pile heights. This construction gives the design a tactile 3D depth, adding movement and structure while keeping the overall expression elegant and composed.\u003c\/p\u003e\n\n\u003cp\u003ePresented in Chloe 28\/12, Dakkar combines wool and Tencel lyocell to balance durability with a subtle sheen. Soft, warm, and easy to maintain, it can be customized in color, size, and quality, making it a refined option for interiors that call for texture, rhythm, and a tailored graphic detail.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693254947048,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Dakkar-rug-JOV-1.jpg?v=1783375576"},{"product_id":"glimmer-new-jov","title":"Glimmer \/ New","description":"\u003cp\u003eGlimmer \/ New by JOV is part of the Prismatic Cascade collection, shaped by color gradients, natural landscapes, and textural contrast. Its subtle line pattern in a soft buttery yellow tone brings a gentle sense of light and movement to the interior.\u003c\/p\u003e\n\n\u003cp\u003eMade in Soft quality with a thick New Zealand wool base, Glimmer combines 100% Tencel lyocell with varied line thicknesses for a playful yet refined surface. Customizable in color, quality, size, and shape, it offers high shine, softness, and a warm presence for contemporary spaces with a sophisticated decorative edge.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693255143656,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Glimmer-New-rug-JOV-1.jpg?v=1783375337"},{"product_id":"softlines-jov","title":"Softlines","description":"\u003cp\u003eSoftlines by JOV is a made-to-fit rug defined by alternating lines of thick New Zealand wool and Tencel lyocell. The design is subtle yet luminous, using rhythm, material contrast, and gentle shine to create an elegant surface with a distinctly luxurious touch.\u003c\/p\u003e\n\n\u003cp\u003eThe wool fibers support and lift the Tencel lyocell, helping the linear pattern remain clear and refined over time. Made in Soft quality and customizable in color, quality, size, and shape, Softlines offers a polished balance of warmth, sheen, and practical beauty for sophisticated interiors.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693255307496,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Softlines-rug-JOV-1.jpg?v=1783435516"},{"product_id":"naya-jov","title":"Naya","description":"\u003cp\u003eNaya by JOV is an architectural rug quality made from 100% refined New Zealand wool, chosen for its matte appearance, softness, and natural resilience. The fibers bounce back easily, helping the rug maintain its shape and appearance even in areas with regular foot traffic.\u003c\/p\u003e\n\n\u003cp\u003eWarm, soft, and easy to maintain, Naya benefits from wool's natural lanolin, which helps resist stains and repel minor spills. Available in a broad standard color range with custom color development possible, it offers a timeless and reliable foundation for residential, hospitality, and contract interiors.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693255504104,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Naya-rug-JOV.jpg?v=1783435663"},{"product_id":"class-jov","title":"Class","description":"\u003cp\u003eClass by JOV is an architectural rug quality that brings wool and natural silk together in a single premium yarn. The silk adds a captivating shine and velvety softness, while the wool gives the rug strength, warmth, and a more durable structure.\u003c\/p\u003e\n\n\u003cp\u003eMade from 50% wool and 50% silk, Class is one of JOV's most luxurious qualities, designed for interiors where material richness is essential. Available in many standard colors with custom color development possible, it creates a refined foundation with softness, depth, and an elevated sense of quiet indulgence.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693255700712,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Class-rug-JOV-1.jpg?v=1783435786"},{"product_id":"salsa-jov","title":"Salsa","description":"\u003cp\u003eSalsa by JOV is an architectural rug quality made from 100% mohair, celebrated for exceptional softness, natural sheen, and richly saturated color. Its expressive surface brings depth and vibrancy to the room, creating a luxurious foundation with a warm, highly tactile character.\u003c\/p\u003e\n\n\u003cp\u003eAs a premium mohair quality, Salsa requires more attentive care and benefits from frequent vacuuming to maintain its appearance. Available in standard colors with custom color development possible, it is best suited to interiors where softness, luminosity, and elevated material presence are central to the design concept.\u003c\/p\u003e","brand":"JOV","offers":[{"title":"Default Title","offer_id":48693255864552,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/files\/Salsa-rug-JOV-1.jpg?v=1783435903"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/7988\/9594\/collections\/img-hero-collection-products-rugs.jpg?v=1784134588","url":"https:\/\/luminaire.com\/collections\/rugs.oembed?page=2","provider":"Luminaire","version":"1.0","type":"link"}