Designed by Massimo and Leila Vignelli, the 12 Figures Watch takes timekeeping to its most reduced essence. According to the designer, the watch is an unobtrusive way to tell time - "Is it ten to four or ten to five? This watch is designed to end those doubts. It is for all the people who want to know the time exactly, without the possibility of mistakes. The hours are there, but small enough not to be obtrusive, just like little dots..."